Federal trademarks registrations are usually the best option for anyone wishing to protect a trademark. Unlike common law and state trademarks, a federal trademark application is subjected to a rigorous examination process. A government trademark attorney conducts a search for similar marks and may reject your application for any of a wide variety of reasons ranging from its creation of confusion in the market place to, its inability to function as a trademark. The process of prosecuting a trademark application is highly a technical legal matter, and the process can be jeopardized or even rendered impossible if a trademark application is prepared without a thorough understanding of federal trademark law. Thus, it is important to engage an attorney early in the process of trademark selection in order to identify and avoid these very common pitfalls.